A data warehouse is an online central repository which collects data from various sources. It allows businesses to recognize patterns, determine efficiency, and make more informed business decisions. However, it can take time to cross-check various systems and get accurate, consistent data -especially when the data is in flux or massive.
A data warehouse is a set of organized, clean business data that can be organized into columns and rows to provide business intelligence. The data is extracted using a structured query language (SQL) and the database is built to meet specific business needs.
Digital marketing companies use online data warehouses to pull data from various sources and provide their customers with a an integrated view of their performance. This allows them to make educated decisions that have a positive impact on the bottom line and to deliver the best results for their customers.
The best way to understand an online data warehouse is to think of it as a water tank which is set up to satisfy the clean water (data and analysis) needs of a particular household. Imagine a bicycle maker wants to learn more about its current customer base. The company could access its data warehouse to gain information about the gender, age, whereabouts, and buying habits. This information can help the bike manufacturer to create and launch new models of bicycles that are more relevant to its intended customers.